Giorgia Viola was born in Italy in radiant Palermo where she studied classics focusing on humanities and graduated in Advertising with full marks. Before moving to Paris, she lived in London and Barcelona. She began her career in Public Relations in 2008 - working at BPCM Paris Office - where she was account executive responsible for the worldwide communication of luxury fashion and lifestyle brands including APERLAI, TUMI and DICE KAYEK ...

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With a strong professionalism and a touch of “Folie à l’Italienne”, she has created in 2011 - at age 23 - her own company and opened an exceptional discreet luxury showroom located between Place Vendôme and Tuileries Gardens.